ADVERTISING & SPONSORED CONTENT POLICY

Last Updated: 23rd of March 2026

1. Purpose, Scope and Regulatory Commitment

This Advertising & Sponsored Content Policy (the "Policy") establishes the legal and operational framework governing all forms of advertising, sponsored communications, branded integrations, commercial endorsements, and promotional activities on the DramaMint platform (the "Platform"), operated by Nerqis Ltd, a company incorporated under the laws of the Republic of Cyprus (the "Company").

This Policy applies if and to the extent DramaMint makes available advertising, sponsored content, commercial communications, brand partnerships, or similar promotional features on the Platform.

At present, DramaMint does not display advertising and does not engage in behavioural, targeted, or advertising-based data processing. If this changes, this Policy will govern how such content is presented and managed, alongside the Privacy Policy and Terms and Conditions.

The purpose of this Policy is to ensure that all advertising and commercial communications on the Platform are transparent, lawful, fair, and compliant with applicable European Union and Cyprus legislation. Nothing in the Policy imposes a general obligation to monitor commercial communications.

This Policy applies to:

• Creators uploading Digital Content,
• Users interacting with content,
• Advertisers and sponsors,
• Affiliate partners,
• Agencies and intermediaries,
• Any third party engaging in commercial communications via the Platform.

This Policy forms an integral part of the Platform's Terms and Conditions, Creator Agreement, Community Guidelines, Copyright & Intellectual Property Policy, and Privacy Policy. In case of inconsistency, applicable law shall prevail.

2. Legal Framework and Compliance Standards

The Company operates in accordance with:

• Regulation (EU) 2022/2065 (Digital Services Act),
• Directive 2005/29/EC on unfair commercial practices,
• Directive 2010/13/EU on audiovisual media services,
• Regulation (EU) 2016/679 (GDPR),
• Directive 2002/58/EC (ePrivacy Directive),
• Cyprus Consumer Protection Law,
• Cyprus Data Protection Law,
• Applicable competition and advertising laws.

The Company is committed to ensuring that advertising practices on the Platform respect consumer transparency, do not mislead users, protect minors and vulnerable individuals, and comply with data protection requirements.

3. Definitions

For the purposes of this Policy:

"Advertising" means any form of commercial communication designed to directly or indirectly promote goods, services, brands, business interests, or causes. This includes display advertisements, in-stream advertisements, pre-roll or mid-roll ads, promotional banners, sponsored listings, promoted recommendations, affiliate marketing links, paid search placements, influencer endorsements, and any other paid promotional format.

"Sponsored Content" means Digital Content that contains or incorporates any commercial communication for which monetary or non-monetary consideration has been provided to a Creator or third party. Consideration includes payments, commissions, revenue sharing, free products, services, travel, hospitality, discounts, or any material benefit.

"Product Placement" means inclusion of branded goods, services, logos, or identifiable commercial references within Digital Content in exchange for compensation or other commercial advantage.

"Targeted Advertising" means advertising displayed based on profiling, behavioural analysis, inferred interests, demographic characteristics, or other user-specific parameters.

4. Fundamental Principles

All Advertising and Sponsored Content on the Platform must adhere to the following principles:

• Transparency, meaning that commercial communications must be clearly identifiable as such.
• Truthfulness, meaning that advertisements must not contain false or misleading claims.
• Fairness, meaning that commercial communications must not exploit vulnerable users or minors.
• Legality, meaning that advertisements must comply with applicable law.
• Accountability, meaning that Creators and advertisers remain responsible for the content and legality of commercial communications.

5. Advertising Transparency (Article 26 DSA Compliance)

Where the Platform displays Advertising, Users shall be clearly informed that the content constitutes an advertisement. Advertising shall be presented in a manner that is distinguishable from editorial or organic content.

Each advertisement shall clearly indicate the natural or legal person on whose behalf the advertisement is presented.

Where advertising is targeted based on profiling or user-specific parameters, the Platform shall provide meaningful information regarding the main parameters used to determine why a particular User received that advertisement. Such information shall be accessible in a clear and intelligible manner.

Advertising must not be disguised as user-generated content, editorial content, or platform-neutral recommendations.

Commercial communications shall not be presented in a manner that is deceptive, covert, or likely to mislead Users regarding their commercial nature.

Users shall have access to mechanisms enabling them to report advertisements or Sponsored Content that they reasonably believe violate this Policy, applicable law, or Platform rules. Reports may include complaints relating to misleading advertising, unlawful goods or services, undisclosed Sponsored Content, or violations of consumer protection law. The Company may review such reports and take appropriate action in accordance with this Policy.

6. Creator Responsibilities in Sponsored Content

Creators who include Sponsored Content, product placements, affiliate links, brand integrations, endorsements, or promotional references within Digital Content must clearly and prominently disclose the commercial nature of such content.

Disclosures must be placed in a position and format that ensures visibility and comprehension by Users. Disclosures must not be hidden within metadata, obscure sections, or inaccessible descriptions.

Creators must ensure that their Sponsored Content complies with consumer protection laws, advertising standards, intellectual property rights, and sector-specific regulations.

Creators shall not make false, misleading, exaggerated, or unsubstantiated claims about products or services.

The Company reserves the right to require standardised disclosure wording, placement requirements, or additional transparency measures where appropriate.

Failure to provide adequate disclosure may result in removal of content, suspension of monetisation, or termination of the Creator Agreement.

7. Platform-Delivered Advertising

Where the Company directly sells or delivers advertising space on the Platform, it shall ensure that:

• Advertisements are clearly identifiable as such.
• The advertiser is clearly identifiable.
• Advertisements comply with this Policy and applicable law.

The Company may conduct reasonable due diligence on advertisers and may reject, suspend, or remove advertising campaigns where legal, regulatory, reputational, or operational risks arise.

The Company retains full discretion over advertising placement, display, frequency, and format.

Advertising Review Procedures

The Company may implement internal review procedures for advertising campaigns prior to publication, including automated and manual review mechanisms intended to identify potential violations of applicable law or this Policy. Such procedures are implemented on a reasonable efforts basis and shall not constitute a general obligation to monitor advertisements.

Advertiser Verification

The Company may require advertisers to provide identification information, business registration details, or other verification materials prior to allowing advertising campaigns to be placed on the Platform.

8. Targeted Advertising and Data Protection

Where Advertising involves processing of personal data, including profiling, behavioural tracking, or targeted marketing, such processing shall comply with GDPR and applicable data protection laws.

Personal data shall only be processed for advertising purposes where a valid legal basis exists. Where required by law, explicit and informed user consent shall be obtained prior to the processing of personal data for personalised advertising.

Users shall be informed in the Privacy Policy of:

• The existence of profiling for advertising purposes,
• The categories of data used,
• The purposes of processing,
• Their rights to object, withdraw consent, or request restriction.

Sensitive personal data shall not be used for advertising purposes in violation of Article 9 GDPR.

Where required under the Digital Services Act, Users shall be provided with information explaining the main parameters used in determining targeted advertisements.

Users shall have access to mechanisms enabling them to manage advertising preferences where required by law.

9. Advertising to Minors and Vulnerable Persons

Advertising directed at minors shall comply with applicable child protection and consumer protection laws.

The Platform shall not engage in targeted advertising based on profiling where prohibited by applicable law, including where profiling is based on data of minors.

Advertisements shall not exploit the inexperience, vulnerability, or credulity of minors.

Content that promotes harmful body image, dangerous challenges, exploitative conduct, or age-inappropriate products shall not be permitted.

10. Prohibited Advertising Categories

10.1

The following categories of advertising are prohibited on the Platform:

• Advertising promoting illegal goods or services.
• Advertising relating to unlicensed gambling, financial scams, pyramid schemes, or fraudulent investment products.
• Advertising for prohibited medical claims or unapproved pharmaceuticals.
• Advertising that infringes intellectual property rights.
• Advertising promoting hate speech, discrimination, violence, or unlawful conduct.
• Advertising that violates sanctions or export control laws.
• Advertising that circumvents Platform monetisation systems or directs Users to bypass authorised payment channels.

The Company may remove such advertising immediately and may report unlawful conduct to competent authorities.

10.2 Political and Issue-Based Advertising

Advertising relating to elections, political actors, public policy, or societal issues may be subject to additional transparency requirements, advertiser verification procedures, or restrictions where required by applicable law or deemed necessary to protect the integrity of the Platform.

11. Affiliate Marketing and External Links

Creators and advertisers must not use advertising, sponsored content, profile descriptions, captions, comments, messages, links, visuals or calls to action to direct, solicit or encourage Users to make payments, purchases, donations, subscriptions or other transfers outside the monetisation channels authorised by the Platform from time to time. This includes, without limitation, the use of external payment links, QR codes, wallet addresses, bank details, private contact details, third-party applications, websites or other off-platform arrangements intended to bypass the Platform's authorised purchase flows, transaction mechanisms or revenue model. For the avoidance of doubt, this restriction applies irrespective of whether the relevant transaction is processed through a third-party app marketplace operator or through any direct payment channel that may be introduced by the Company in the future.

12. Enforcement and Sanctions

Without prejudice to any rights or remedies available under applicable law, violations of this Policy may result in proportionate enforcement measures, including removal of advertising material, suspension of monetisation, account suspension, termination of agreements, withholding of revenue share, or referral to competent authorities.

Repeated or serious violations may result in permanent removal from the Platform.

The Company may act without prior notice where immediate action is necessary to mitigate legal, regulatory, or reputational risks.

Proportionate Enforcement:

Enforcement measures under this Policy shall be applied in a proportionate manner, taking into account the nature and severity of the violation, potential harm to Users, and the prior conduct of the Creator or advertiser.

13. Cooperation with Authorities

Where required by law, the Company may cooperate with judicial, regulatory, or law enforcement authorities in relation to advertising practices that violate applicable legislation.

This may include preservation or disclosure of relevant information in accordance with data protection laws.

14. Transparency Reporting

Where applicable under the Digital Services Act, aggregated information relating to advertising moderation, enforcement actions, and compliance measures may be included in the Company's annual transparency report.

The Company shall not disclose confidential business information, trade secrets, or personal data beyond what is legally required.

15. Relationship with Platform Monetisation Model

This Policy does not create a partnership, joint venture, or fiduciary relationship between Creators, advertisers, and the Company.

16. Amendments

The Company reserves the right to amend this Policy to reflect changes in law, regulatory guidance, advertising technology, or business practices.

Material changes shall be communicated where required by applicable law. Continued use of the Platform following amendments constitutes acceptance of the revised Policy.